If you work in the healthcare industry, you’re probably not sitting behind a desk, staring at a screen all day. You aren’t constantly refreshing your email, or shuffling through stacks and stacks of paperwork. Chances are, you’re active and up on your feet, which leaves little time for internal communication. Each industry has its own communication standards, and health care is no different.
For example, if you’re a nurse working a 12 hour shift, you might not be too worried about administrative reminders. Even if you have a company email, you probably don’t check it that often. Providing the patient with top level care is your main priority.
So, when it comes to important internal announcements or reminders, what do you do? Should staff members count on an email blast? After all, it will reach their inboxes, and they will read these messages eventually. Although this isn’t completely ineffective, there’s definitely a better way.
Here’s 3 reasons why healthcare organizations should rely on text communication for administrative messages.
- It’s immediate.
A text message is sent and read within a matter of seconds. Word of mouth can’t even beat this modern communication method. Emails aren’t always received immediately, as they might sometimes get caught in the spam folder.
- A mobile device is always in close proximity to its owner.
When was the last time you saw a healthcare worker go off the grid? The nature of this industry requires you to be available at a moment’s notice. With that said, you can almost guarantee most staff members have a phone attached to their hip. Instead of reaching them within a few hours, when they decide to hop on a desktop or check their email, you can reach them in a matter of seconds with text communication.
- You can’t deny the wildly successful open rate.
Even after all this, you might still be unsure. After all, healthcare isn’t like any other industry. In many situations, you’re focusing on saving a person’s life, so time and privacy are really of the essence. According to Pew Research Center, over 90% of all texts are read within a matter of seconds. The same doesn’t hold true for emails.
Now, after all this, you still might have a few questions or concerns.
How do I prevent outsiders from joining my text list?
Especially in this industry, it’s extremely important that internal messages don’t fall into the wrong hands. To prevent this from happening, only fire out opt in information to employees. If you send this information via company email, you won’t have an issue with unwanted list subscribers. Send out one email that explains how this method will be used and how staff members can take part.
Should we forego email all together?
Absolutely not. Always use text messaging to enhance other internal communication methods. For example, if you just sent out a 12 page updated employee handbook via email, fire out a text that notifies your staff. Remind them to check their email and review new policies. But, for the shorter messages – something like “Staff meeting at 2PM today in Cindy’s office, bring new patient updates”, rely on text communication.
What if an employee gets fired, or leaves on bad terms? How do I prevent them from accessing internal messages?
This is a huge concern, especially knowing the privacy and liability issues that arise in healthcare. But, if this situation occurs, simply remove this person from the text communication list. By opting them out of your list, you prevent them from receiving any future messages.
As a whole, group texting is a great and modern solution to internal communications. It’s immediate, affordable, and incredibly convenient. Some organizations might find it more helpful than others, but in general, this communication channel is all the rage with modern administration.